CK Group launched a dedicated, interactive campaign at the start of 2015 which saw three of its divisions promote the chemical sector as a dynamic and interesting place to build a career. Focusing on how transferable skills are for those within the sector, and how to enter the industry for new entrants, our overall goal was to provide advice on how to have a great chemical career.
Working alongside industry leaders such as the Chemical Industry Association, the Royal Society of Chemistry and NEPIC, not to mention UK Universities the campaign was a great success. Using a vast variety of communication channels, ranging from PR, online and social media advertising, direct mail, posters and our dedicated website, we were able to spread our message quickly.
In addition to this activity we also ran a market research campaign targeting both employers and those in or preparing to enter the industry to see how each group viewed the sector and the recruitment process. The results of this research have now been released.